The Hawaiian Airlines Holoholo Challenge launched in 2020 as an opportunity for friends to holoholo (go out) and stay connected. Inspired by the Hawaiian Islands, the virtual fitness challenge features courses that span the distance between some of our state’s most treasured places. In that first year, the Holoholo Challenge celebrated the landscapes of Oʻahu.
Every year since, the challenge has focused on a different island. In 2021, the Holoholo Challenge focused on Maui with three new ways to participate. In 2022, the Holoholo Challenge focused on Hawaiʻi Island. Now in its fourth year, the 2023 Holoholo Challenge celebrates the awe-inspiring landscapes of Kauaʻi.
How it works: Hawaiian Airlines (HA) Holoholo Challenge
- Register on Hawaiian Airlines Holoholo Challenge website.
- Walk, run, cycle, or swim the distance of your virtual course, inspired by special locations for the current year.
- Track your mileage and record distance in the holoholo challenge website as you go.
Scroll down for more details about the current year challenge.
Tips: Hawaiian Airlines Holoholo Challenge
- Keep in mind that the virtual courses aren’t actual routes to take in person, rather to use as inspiration — along the way, you will get to know which iconic landmarks you would be passing on your virtual itinerary.
- Use any fitness app or system to track your mileage and record your distance in the holoholo challenge website.
- Set a daily goal to stay on track. Divide the total miles of your course by four to find the number of miles you need to complete each week. Then divide by the number of days you plan to exercise to get a daily goal. For example, for the 50-mile course, you’ll need to log 12.5 miles per week at 2.5 miles over 5 days.
- Equip yourself with good walking shoes, or other appropriate clothing and gear if you are going to run, cycle, or swim. The right gear helps prevent injuries.
- Stay safe by knowing your environment and letting someone knwo where you are going and when you expect to return. Charge your phone, carry water, and have a light source if you are out near dusk.
2023 Hololo Challenge
Now in its fourth year, the 2023 Holoholo Challenge celebrates the awe-inspiring landscapes of Kauaʻi with the Hanalei and the Kilauea Lighthouse to Waimea Canyon Run/Walk. All participants will receive a Kauai race package with all new swag prizes. The courses are themed after Kaua‘i, but they’re virtual so you can complete the mileage at your own pace wherever you’re located.
When you register for Holoholo Challenge 2023, you can also donate to McBryde Garden – National Tropical Botanical Garden (ntbg.org). The nonprofit on the south shore of Kaua‘i is home to the largest ex situ collection of native Hawaiian flora. NTBG researchers have rediscovered dozens of species once thought to be extinct.
You have the entire month of October to walk, run or relay the distance of the virtual course you select. Use any fitness app or system to track your mileage and then record your distances on the Holoholo Challenge website. Once you’ve reached your course distance, the challenge is complete. When you complete the challenge, it’s as if you trekked the distance between some of Kauai’s most meaningful places.
- Register for a course: September 1-30, 2023
- Complete the challenge and record your mileage: October 1-31, 2023
- More info: Hawaiian Airlines Holoholo Challenge